With PAID (Programmatic Ads Inserted Dynamically), ads automatically run on both new and old episodes, generating earnings based on your audience’s location, device, language, and content category.
The earnings generated by running these ads are divided into two balances:
Estimated Balance (Pending Earnings)
As ads continue to play on your podcast, earnings accumulate in your estimated balance. However, this money is not immediately available for withdrawal. The podcast ad exchange requires up to 60 days to validate the legitimacy of ad impressions and downloads. During this period, they review the data to detect any fraudulent or invalid activity, ensuring that all earnings are legitimate before they are finalized.
Learn more about how the estimated balance works.
Available Balance (Ready for Payout)
Once the 60-day validation period is complete, your finalized earnings move from estimated balance to available balance. This amount is now confirmed and eligible for payout.
Learn more about how payouts work.
This system ensures that all earnings are legitimate and protects advertisers from fraudulent activity, while ensuring you get paid for valid ad impressions.
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