How Your Estimated Ad Revenue Balance Works in PAID

When you activate PAID, your estimated ad revenue balance will start to show earnings from the ads played in your episodes. However, there's a short delay before your first numbers appear.

Why is there a delay?

We process ad revenue with a 3-day (72 to 96 hour) offset to allow time for verification, fraud filtering, and data reconciliation from the ad networks.

In this example, the 0.13€ in the estimated balance is reflecting the money I've earned up to 3 days ago. All the ads played during the last 3 days are not reflected in this balance yet.

That means if a listener hears an ad today, the revenue from that ad will only appear in your estimated balance 3 days later. This delay applies to all ad impressions: pre-roll, mid-roll, and post-roll.

Example: If today is July 8, your balance shows revenue from ads played on or before July 5.

When is the balance updated?

Your estimated balance is updated once per day at 12:40PM UTC.

What should I expect as a new user?

If you've just activated PAID, your balance might be collecting data or show $0 for the first few days.

That’s normal! When you first activate PAID, it may take a few days for your balance to update because ad networks need time to scan your show, match it with active campaigns, and begin delivering targeted ads. During this period, our system also validates early data to ensure your revenue is based on confirmed impressions.

As soon as 96 hours have passed since your first ad plays, your balance will start to populate.