RSS.com provides industry-leading analytics to podcasters. Our analytics services follow state-of-the-art guidelines in the industry to measure podcast metrics.
Our analytics service is based on the data we collect each time we receive a download request for your show. Because we are the hosting platform, when a listener downloads one of your episodes via Spotify, Apple Podcasts, Google Podcasts, Amazon Music etc... they leave a footprint in our system through a, so called, “log”.
From this listener data we construct our Analytics page, that is composed of 3 tabs to which all plans get access to:
- Overview - a comprehensive snapshot of your entire show.
- Episodes (this page) - detailed data at the episode level.
- Comparison - assess the performance across different episodes.
2. Episodes Tab
Delving into the specifics of each episode can provide actionable insights to improve your content. The Episode details tab in RSS.com Analytics offers an in-depth look at individual episode metrics, including downloads, listener engagement, and more.
First up, we encounter a list with all the episodes that you can sort by the date the episode was published and also by downloads. You can click on any episode to check its details.
2.1. Episode downloads: "Last 24 hours", "Last 30 Days", and "All time"
In our metrics the term "download" represents any time a unique user accesses your content. It doesn't matter if a listener saves an episode on their device or streams an episode from an app. Each would count as a "download". Downloads are a rolling metric updated several times throughout the day.
2.2. Episode downloads timeline
Use this graph to track your progress and identify trends with your Downloads. Keep in mind that total downloads (shown next to the title label) is also updated when the dropdown menu picker changes.
Important: Same as in the Overview tab, the date range for all the data displayed below, not just "Downloads timeline", but all the metrics down the fold, can be adjusted using the dropdown menu to the last 7, 14, 30, 90, or 180 days. Note that in the episode menu there's new options for 7, 14, and 30 days after release.
2.3. Episode Top 5 Cities and Downloads by Country.
When analyzing your podcast’s performance, understanding where your audience is located can provide valuable insights. In RSS.com Analytics, you’ll find both city-level and country-level data to help you get a clearer picture of your listener distribution.
At the left, these are the top 5 locations - at the city level - with the highest number of downloads. Click "Show all locations" to see the full list of locations sorted by number of downloads. At the right, there’s the distribution of downloads by country.
2.4. Episode Downloads by location
An interactive world map of locations with the highest downloads. Knowing where your listeners are tuning in from can greatly enhance your content strategy. With the Downloads by Location feature in RSS.com Analytics, you can see a detailed geographic breakdown of your audience, helping you tailor your episodes to better engage listeners from specific regions.
The heatmap allows you to see the geographic location of the places where your podcast is most popular. Red dots indicate a larger audience by geographic area.
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